The Evolution of Black Friday and Cyber Monday
A Brief History
Black Friday, traditionally the day after Thanksgiving in the United States, has long been regarded as the beginning of the country’s Christmas shopping season. Retailers offer promotional sales, often opening early and providing significant discounts on a variety of products. Cyber Monday, which falls on the Monday following Thanksgiving, was created by marketing companies to encourage online shopping and has since become a global phenomenon.
The Shift in Consumer Behavior
In recent years, the line between Black Friday and Cyber Monday has https://bring-consulting.co.jp/ blurred, with many retailers offering deals throughout the entire weekend and, increasingly, throughout the whole of November. This shift has been driven by the rise of e-commerce and changing consumer preferences, with many opting to shop from the comfort of their homes rather than braving the crowds.
The Hottest Deals and Trends
Tech Takes the Lead
Technology products are consistently among the most sought-after items during these sales events. According to Adobe Analytics, in 2020, Cyber Monday became the biggest online shopping day in U.S. history, with consumers spending $10.8 billion, up 15.1% from 2019. The top-selling products included electronics like AirPods, Fire TVs, and video games