Navigating the Intersection of Computer Consulting and Virtual IT

Many computer consulting companies inadvertently make their work more challenging than necessary. This is often due to a misplaced focus on the technology itself, rather than on the needs of their small business clients. This skewed priority can lead to a perception of the consulting company as a “clueless geek” rather than a valuable business partner.

It’s crucial to remember that the primary goal of a computer consulting company should be to attract and retain small business clients. While staying up-to-date with the latest IT developments is important, it should never overshadow the company’s mission. Instead of being enamored with the hardware, operating systems, or applications, a successful computer consulting company should focus on how they can leverage IT solutions to solve their clients’ most pressing business problems.
The Answer: Merging Computer Consulting and Virtual IT

To avoid these common pitfalls, computer consulting companies need to understand and implement the concept of virtual IT. This approach allows the consulting company to act as an extension of their clients’ businesses, essentially serving as an outsourced IT department.

In this role, the owner or manager of the computer consulting company often takes on the responsibilities of a CIO (chief information officer), CTO (chief technology officer), or IT manager for their small business clients. This requires the consulting company to provide a comprehensive range of services, including help desk support, network administration, engineering, security, training, procurement, and asset management. Anything less than a full-service virtual IT solution could result in missed opportunities and lost revenue.
The Takeaway

Many computer consulting companies are missing out on significant business opportunities by focusing too much on the technology and not enough on the needs of their clients. To thrive in the small business sector, these companies need to understand and incorporate the concept of virtual IT into their business strategies.